So, you’ve decided to put your house on the market?

Selling your home is no easy feat. Real estate is a competitive market. If you want to sell your home quickly and at the best price possible, you need to provide your listing with an edge. There are many things you can do to set your listing above the rest, but for now let’s focus on professional photography. Some homeowners or real estate agents may try to save money by skimping on a professional photographer. By saving a couple dollars here, you can put your listing at a great disadvantage.

Let’s look at some of the reasons why professional photography is essential when selling your home:

The Dangers of Using a Cellphone Camera

Finding someone who doesn’t own a cellphone these days is like finding a needle in a haystack. And with these devices comes a camera. Although the quality of most cellphone cameras has greatly improved over the years, they simply won’t provide you with the same kind of professional quality that a high-end DSLR camera, lighting equipment and home staging expertise provides. These benefits come along with a real estate photographer.
With a cellphone camera, you can end up with photos that are:

⦁ Low-quality
⦁ Grainy
⦁ Backlit
⦁ Out of focus
⦁ Blurry
⦁ Unedited

By hiring an experienced real estate photographer, such as the team of photographers that Woolcott Real Estate works with, you can feel confident that you will be provided with high-quality, professional results. Results that can truly help improve the quality of your listing.

Lack of Experience

Most do-it-yourself (DIY) home photographers lack the basic skills to properly photograph the various rooms within a house. There are many rules that professional photographers follow and techniques that they utilize to help enhance their results. This can include the kind of camera used, staging of the room, time of day the pictures are taken, angles of the photographs, and the editing process that follows the photoshoot.
One basic rule that all professional interior photographers should follow is to shoot the room in landscape. Landscape photography can help enhance the size of the room in the photo and capture everything in one shot. Shooting in portrait mode will do the exact opposite, cutting out vital aspects of the room, ultimately not providing potential buyers with a complete idea of each rooms layout and overall composition.

Difficulties of Shooting Indoors

Photographing the interior of a home presents many challenges. Experienced real estate photographers are well-aware of these issues, and are fully-equipped with the knowledge and equipment to overcome these obstacles.
Some of these challenges can include:

⦁ Poor results due to low-quality camera equipment
⦁ Time of day and lighting
⦁ Composition of a room and lack of staging expertise
⦁ Images that require professional editing software
⦁ Vertical lines and distorted-looking results

Of course, there are many more obstacles that can arise during a photoshoot. The expertise that comes with hiring a professional real estate photographer is what will help your photos overcome those challenges. A professional has the experience necessary to work quickly and efficiently, even in the most unique or challenging of situations.

The Benefits of Hiring a Professional Real Estate Photographer

There are many benefits that come along with hiring a professional real estate photographer.

For starters, they come with their own equipment. This usually includes a high-quality DSLR camera, tripod, drone, lighting, and editing software. They are the experts when it comes to home staging and taking a photograph that captures the entire room. The most experienced photographers can capture an image that not only looks pristine, but also showcases the welcoming and warm atmosphere of the home.

Professional real estate photographers tend to also have a great turnaround time. They understand that the real estate industry is competitive and truly never sleeps. They have the experience of working with many realtors and real estate teams, so they understand the importance of fast, high-quality results and presenting themselves in a professional and respectful manner.
There are truly so many benefits to working with a real estate team and real estate photographer, these points are only the beginning.

To learn more, contact our team of experts today. Woolcott Real Estate would be happy to discuss current listings with you, help you get started with selling your home, or discuss our real estate photography process.