You’ve cleaned, scrubbed, decluttered and organized every nook and cranny of your home from top to bottom. The floor shines, the windows sparkle and the countertops gleam. Your house has never looked so incredible. And with a fresh coat of paint on the walls, you barely recognize the place. If you didn’t know better, you’d swear your home was about to grace the cover of a magazine. Your hard work has paid off, and your home is ready for the market. But is the market ready for you?
Your home looking spectacular is meaningless if the right buyers don’t see your listing. That’s why the next critical step is a comprehensive strategy to bring your home to the attention of those eager to buy. At Woolcott Real Estate, our effective marketing and advertising plans set us far apart from other real estate services.
Knowing the market is the first step to a seamless real estate transaction. Arm yourself with information with the resources below:
- What’s in Your Listing Agreement?
- FSBO vs Real Estate Agent Assisted Sales: What’s Better?
- How To Negotiate A Real Estate Contract
If Buyers Hesitate, They Will Be Too Late®
Our goals are simple; to provide a seamless and stress-free experience while selling your home as fast as possible for the highest possible amount. Our innovative system has proven so effective that we actually trademarked the phrase “Too Late®” for our fast-selling listings. In other words, if buyers don’t act swiftly, they’ll be too late.
These consistent results come from the following four-step plan, which we follow meticulously:
- Establishing Value
- Pre-Listing Preparation
- Customized Marketing
- Making the Move
At first glance, the plan seems deceptively simple. However, each step is a critical piece of the puzzle. There is both an art and a science to getting it right! No shortcuts are allowed if you want to get the best possible results regardless of the market.
Here is a detailed breakdown of each step.
Establishing Value
When selling your home, the real estate market can be forgiving of some missteps. However, a faulty price point is not one of them. If you want to capture interest from the most qualified buyers, a realistic expectation of your home’s value is an absolute necessity.
An attractive price point is particularly critical if the market is in a lull, with fewer buyers searching. It can mean the difference between selling and not selling.
Even when the market strongly favours sellers, a competitive price can generate even more interest in your home and help you maximize the value of your sale.
How do you pinpoint the perfect spot where you will gain the most exposure without sacrificing value? Here are three things to consider before setting your list price:
- The current market and how many competing sellers are in your neighbourhood
- The condition of your home
- Your location
Effective pricing is so foundational that many real estate agents will first visit in person to conduct an extensive home evaluation.
Pre-Listing Preparation
A successful sale begins with preparation long before the listing appears on the MLS®. Start by thinking about your timeline and the date you plan to list your home. From there, this checklist will help you get your house ready to welcome buyers while you lay the groundwork for your comprehensive marketing strategy.
- Cleaning
- Decluttering
- Making minor repairs and updates
- Staging
- Professional photography and videography
- Creating virtual floor plans
- “Coming Soon” advertising
This background work will help reach the maximum number of qualified buyers and wow them the minute they step inside your home.
Customized Marketing
If you’ve conducted a thorough Pre-listing Preparation, creating your customized marketing plan will follow seamlessly. Who is your most likely buyer, and what is the best way to reach them?
Effective marketing means your listing will show up wherever they are searching. For example, most buyers begin their search online. The faster your listing pops up, the more interest it will generate.
However, online inquiries alone are not enough. Buying a house is still a highly personal milestone, and many people love having marketing materials they can hold and touch. That’s why the best marketing plans involve a combination of online and offline methods.
Making the Move
Accepting an offer may mean the battle is won, and the hard task of keeping your house show worthy is behind you. However, there is still plenty of work to do. Now the packing and moving process begins, and there are countless details to attend to. It’s time to start searching for movers, collecting boxes and organizing your belongings.
It can seem overwhelming, but a full-service real estate team will be there to support you even after your sale is over.
Looking for even more detail on how to prepare your home for maximum impact? The articles below are a great place to start:
- Minor Upgrades, Maximum Results
- The Power of Staging When Selling Your Home
- Worth It or Not? What Renovations Really Help When Selling Your Home
Woolcott Real Estate At Your Service
What can you expect when you work with Woolcott to sell your home? For starters, you can automatically cross many items off your “to-do” list because we handle them for you.
Every member of our staff has their own area of expertise, and everyone plays to their strengths to ensure the highest level of service and best selling experience. Below is just a sample of what we will do to find the right buyer for your home with as little effort as possible on your part:
- Expert staging to allow buyers to “see” themselves living in your home. Many real estate agents charge extra, but we provide this service free to every client we work with.
- A series of crisp, high-resolution photos to capture interest from potential buyers, both online and in print.
- Professional videography to highlight your home and bring its story to life
- High visibility signage that captures the attention of neighbours and all passersby.
- Stunning marketing books that showcase the details and features of your home, all illustrated by professional, eye-catching photos. This printed keepsake will keep your home at the forefront of your buyer’s mind.
Our Built-In Marketing Machine Brings the Buyers
Best of all, our built-in marketing machine can reach qualified buyers who can’t wait to see your home, often before your listing even hits the market. Overall, the average Woolcott listing receives 2.5 million impressions across print outlets, social media and other digital platforms. Your listing will be featured everywhere we work, including:
- Our own website with over 50,000 views each month
- The “Market Watch” print newsletter distributed to over 140,000 homes throughout Waterdown, Flamborough, Burlington, Hamilton, Carlisle, Dundas and Ancaster
- Our network of 4,000 engaged followers on various social media platforms
As a result of our fully individualized marketing plans, we often find a buyer before it even officially reaches the market. For you, this means much less work and more privacy with fewer people coming through your home.
Are you ready to maximize your results when selling your home with a full-service real estate team? Reach out today right here or call 905-332-9223 with any questions or to get started today.
