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5 Tips For Marketing Your Home For a High Return

Wednesday February 10, 2021

Selling

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No doubt about it: selling a home is hard work. Buyers have options, which means sellers who want to get top dollar need to ensure that their property stands out. No matter the market, it starts with a tailored, data-backed marketing campaign. Luckily, with help from a true real estate professional, you can ensure that all eyes are on your home.

If you’re ramping up to sell, check out our five modern real estate marketing tips…

Make it stand out

In a digital world, capturing attention can be a monumental task. It’s all too easy for buyers to scroll and click past properties with potential, which is why making a stellar first impression is crucial.

From detail-oriented staging to stunning professional photography and videography, taking steps to create compelling visuals is key. They say a picture is worth a thousand words, and that’s definitely true when it comes to real estate marketing. Pro tip: drone photography can further bolster your home’s appeal by providing a bird’s eye view!

Create beautiful print pieces

While buyers are increasingly going online to find the right home, polished print materials can still go a long way when they’re considering which properties to tour.

To start, a magazine-quality marketing book that tells the story of your property (and showcases it in photographs) can be very powerful. Of course, promotion in the right places is another surefire way to attract attention. For some homes, that could mean household-name newspapers (like the Globe and Mail).

It could also mean options offered exclusively by a team that has a strong local presence. For example, we market our listings in our own full-colour publication (sent to over 140,000 recipients via Canada Post) and in weekly print ads across our communities.

Leverage digital and social

The best modern real estate marketing strategies combine print and digital. While there’s no harm in talking about your listing on your social media feeds, you can generate way more interest if you have help from a local agent with a large online presence (think thousands of engaged followers on their accounts).

We can’t forget about advertising! From Facebook to Instagram, eye-catching ads can help ensure that your home gets abundant clicks, impressions, and unique views. If you’re not social media savvy, that’s okay—your agent can help you understand the bigger picture.

Don’t forget the basics

Of course, many buyers prefer a direct approach. These home hunters tend to go straight to the source—which usually means websites like realtor.ca. That said, while it’s important to distribute your listing amongst the heavy hitters, syndicating it far and wide will only help more buyers find it!

Crucially, your property needs to be on the MLS—the database that brokers use to share listings. To maximize its exposure, your agent should put it in every relevant database. For many local properties, that includes those for the Hamilton-Burlington, Toronto, and Ontario inter-regional real estate boards.

Work with a well-connected agent

To extend your marketing reach as far as possible, your agent should use a tailored combination of the modern real estate marketing strategies above. They should also have strong industry connections, which will allow them to start reaching out to buyers who could be a good match for your home—even before it’s listed.

When you’re considering a potential agent, try to get a sense of whether they’re part of a network that could benefit your sale. Do they have a strong presence in your area? Are they part of a team that includes buyer’s agents? Is there a talented sales manager at the helm? These are questions you should feel free to ask during the interview process.

Marketing a home takes experience, finesse, and extensive local reach. From our 20,000 email subscribers and nearly 50,000 monthly website views to our proven ability to create marketing strategies, our team has what it takes. Are you ready to get started?

Interested in learning more about our selling process? Get in touch. We’re happy to answer all of your questions—and help you put your property on the market if the time is right!

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