Milton is quickly becoming a hot spot for condo investors. However, the pre-construction market is competitive and fast-paced, so real estate developers need to ensure they’re working with the right team to help sell out developments.
At Woolcott Real Estate, we recently experienced first-hand what working with a developer on a tight deadline is like. Applying our efficient, assertive approach to the pre-construction world helped yield exceptional results for everyone involved.
Here’s a closer look at what happened.
The Challenge
A local developer was looking to grow their broker portfolio. As one of the top teams in the area, we were selected as one of three groups to meet with them. On a Wednesday, we attended the initial meeting and were assigned 13 one-bedroom and bachelor units to sell.
Official sales would begin on Friday.
The Process
With 48 hours to develop all of the assets and prepare our sales team to go live, we had to work fast. First, we separated the work into two streams: marketing and selling. Although we had to move swiftly, it was crucial that we start with an organized plan of action. Implementing a workback schedule, we tracked all the key deliverables and managed the extremely tight deadline.
Then, our team got to work producing landing pages, social media ads, emails and more. These assets were important to support our sales team and capture the attention of the highest number of qualified buyers possible.
A ‘New Sales Toolkit’ was also developed to support the sales team. With key information, scripts, and email templates, we ensured our team had the most accurate information to pass to clients.
The ‘New Sales Toolkit’ is a resource we use as a foundation for all future pre-construction projects to help train sales agents on the best way to work in this specific market.
The Results
The effort paid off. Using a multi-channel approach including digital and email strategies, we achieved our target. Within 48 hours, we sold all 13 units assigned to our team. In fact, we even went above expectations and sold two additional two-bedroom units–traditionally more difficult to do than one-bedroom units.
As a result, we generated ~400 leads through our digital and email marketing efforts, resulting in 15 total sales.
In the pre-construction world, it’s important that buyers and investors alike are educated. Read our Pre-Construction FAQ blog here to see how we keep clients well-informed on the ins and outs of the pre-construction market.
Why It Worked
Working with a full team of marketing and sales professionals in-house was essential to our success. Unlike smaller teams that need to rely on marketing partners to produce assets, we do everything ourselves, which means we can execute ideas quickly and efficiently.
Our email database contains over 19,000 subscribers, giving us unprecedented access to a huge network of qualified buyers.
Additionally, we have a large team of 13 sales professionals. With so many boots on the ground, we cast a wider net and ensure faster response times and follow-ups than other teams.
By creating a scalable and repeatable foundation for project management, combined with intense training and the efficient production of quality marketing assets, we were able to help the builder achieve their goals and sell out the project in excellent time.
Are you a developer interested in working with Woolcott Real Estate on your next project? Reach out to us today and let us show you how we can replicate these incredible results.
