Did you know that many real estate agents will actually hire another real estate agent before selling their own property? It may seem surprising, but it’s a true fact. Of all reasons to always consider working with a professional to help you sell your home, this one may be the most compelling.

A successful Realtor® undoubtedly has all of the skills and knowledge they need to prepare and list their own house. Legally, nothing is stopping them. They have the expertise to negotiate for the best terms. They’ve got the connections. They know what it takes to get results even in a challenging market. Yet even experienced professionals see the value of bringing in an unbiased third party. In this post, we’ll explore just a few reasons why.

An accurate, unbiased assessment is the foundation of your effective home-selling strategy. Book your complimentary home evaluation right here.

Seeing the Home With Fresh Eyes

When helping a client, a real estate agent has the ability to remain unbiased and objective. They see the potential, but they’ll also recognize all the small areas of improvement that the existing homeowner may miss.

Let’s face it. We are all emotional about our own homes. All that hard-earned objectivity can go out the window when trying to put a dollar value on the place we have known and loved for years.

All of a sudden, it’s perfectly clear why setting a price point is so challenging for so many people. Since an overpriced listing typically earns less – not more (if it sells at all) – a smart agent will put their ego aside and let an unbiased party take the reins. Even this is just one small part of the value an outside professional brings to the table.

Think of all of the minor repairs and updates that can add significant value to a home. Many of these will be decidedly not to our tastes. We know all too well that the right thing to do is design the home for the potential buyer, but it’s hard to let go of the decor we love.

Take those fantastic bold accents on the wall and paint them in boring white? Perish the thought! However, even a real estate agent who knows better often needs to be reminded of the primary objective: to create a neutral canvas for our potential buyer.

Looking for more advice to help you sell during specific challenges? The posts below might help:

• Can You Successfully Sell a House With a Stigma?
• How to Sell Your Home After a Divorce
• Can You Sell a House When You Have Tenants?

The Value of Collaboration

Imagine our hypothetical real estate expert manages to do everything right in terms of getting their home ready and uses logic and data to set a compelling price point. Does this mean they’d be better off selling their property on their own?

Even so, there’s a lot to be said for the outside knowledge and expertise of another professional. For example, the agent’s house could fall outside their usual working area. They know the daily perks of living in their neighbourhood, but may not be up to speed with all the finer nuances as related to real estate. If the Realtor® they hire specializes in their neighbourhood, the home may sell faster, which often means a higher price.

In addition, most real estate professionals have a specific area of expertise. Some have exceptional marketing skills whereas others shine when it comes to negotiation. Collaborating with an expert whose skills complement their own almost always means less stress and better results. This is also the reason why many real estate agents prefer to work as a team.

Access to an Extended Network

Having access to an extended network of professionals is another one of the primary reasons to choose to work with a real estate agent when selling your home. Imagine you want to make strategic upgrades before your listing goes on the market.

First, you have to find a contractor to perform the work. It can be tough to know if a candidate is qualified for the job. Then again, you may not have a choice as many tradespeople are booked solid months in advance.

Working with a well-connected real estate agent means instant access to professionals who are already vetted and qualified. Even better, your project will often be moved to the top of the list.

For a real estate agent using another agent to sell their home, this benefit is multiplied. They have their own network, plus the other agent’s, which makes the entire process simple and straightforward. This frees them up to do more of what they love – helping their clients get results. A large, extended network is another benefit of using an established real estate team as a layperson. If one contractor can’t work your project into their busy schedule, you will have other alternatives.

If you want to earn top dollar for the market, you need to showcase and market your home effectively. The posts below will help you plan for success:

• How to Stand Out in a Changing Real Estate Market
• Do I Really Have to Update My Home Before Selling It?
• Worth It or Not? What Renovations Really Help When Selling Your Home

Maximizing the Full Value of Your Sale

The primary reason anyone would decide to sell a house on their own is to save money. The logic makes sense on the surface, but it can backfire in multiple ways once the process begins.

First of all, consider that selling a house successfully is a full-time job. Underestimating the amount of work involved is one of the most common mistakes there is.

• Think about all of the preliminary research steps involved in forming your pricing and marketing strategy. This means a deep dive into numerous reports from multiple real estate boards and analyzing and understanding mountains of data.
• You’ve got to prepare the home, which includes cleaning, decluttering, deciding what repairs to make, working with contractors, arranging for staging, designing marketing materials and implementing a promotion strategy. All of that is just the beginning.
• Next, you have to be ready to show the home, often at a moment’s notice and at all hours of the day. If you get an offer, then the negotiating process begins. If you don’t get offers, you go back to square one and reassess the entire strategy.

How does anyone have time to list and sell a house successfully? Chances are, it means taking time off work, which means losing money. Tackling the selling process on your own often means you come up short – and exhausted to boot!

Working with an experienced Realtor® will almost always earn you more money than trying to represent yourself, even if you’ve earned a real estate license. Having more money and less stress after all is said and done are compelling reasons to never go it alone.

Expert guidance can help you sell your home faster and with less stress. Reach out today right here or call 905-332-9223 to learn more about our services.