Have you been getting stuck in a pattern of doing one showing for a prospective client and never hearing from them again? It may be time to look at how you are doing your showings. You can’t just show up to a house, unprepared, and expect someone to work with you. You are potentially helping someone make one of the biggest purchases in their entire life, and you owe it to the buyer to come equipped.

A reputation for outstanding service and in-depth knowledge are essential when presenting your case to potential buyers. Learn more about how we work right here.

1. Show More Homes Than Just One

Don’t limit showing outings to just one property. It’s very rare that a buyer falls in love with the first home they see. And it’s even tougher to learn their wants and needs in one 30 minute viewing. Have a chat with the client before the outing and book showings at a couple comparable homes for market education.

Having access to multiple listings at any given time gives you a greater chance of finding the right home for your buyer. See how we do it on our dedicated listings page right here.

2. Preparation is Power

Showings are not the time to wing it. Remember, buyers have easy access to detailed property data, including listing history and sales prices via Housesigma and other sites. It goes without saying that you should know your stuff.

Do this before you meet your client:

• Pull 3-5 recently sold comparable properties (a mini CMA) to contextualize pricing.
• Bring the full MLS sheets for every property you’re showing, including listing history.
• Prepare a list of active listings in the same area as backup options.
• If working with investors, have a breakdown of the property’s numbers (rent potential, ROI, etc.).

Pro Tip: Call the listing agent before your showing to gather any additional insights and pre-emptively ask questions about systems, roof, etc. if it is not on the listing.

3. Make Your Kitchen Counter Pitch

Think of this as the closing move of your showing. Before your client leaves the property, give them a clear and compelling reason to choose you as their agent. Highlight your unique value, services, and what you’re willing to do that others won’t.

Don’t save this for a parking-lot chat or an awkward moment on the curb. Stand confidently at the kitchen counter and deliver your pitch. Make it as natural as a conversation and as impactful as a handshake deal.

By following these three steps, you’ll walk away from every showing knowing you’ve left an unforgettable impression.

Are you thinking of joining a team with a track record of success and an outstanding reputation in the community? Learn more about Woolcott Real Estate right here.