If you’re looking for a real estate agent, you have no shortage of options. Choosing someone to represent you is a big decision, which is why it’s so important to use the right criteria. One thing to think about is whether the agent you’re considering is local. Do they regularly work in the area where you live (if you’re selling) or the community where you’re hoping to buy? If you want the best possible service, the answer should be yes.
Here are a few reasons why you should work with a local real estate agent…
They know the area intimately
If you’re a buyer, an agent who knows the community where you’re planning to purchase can answer every question you have. From schools and amenities to how price points and general character can change from one street to the next, they’ll have you covered. If you’re a seller, a professional who knows your community will be well-positioned to prepare and market your property for your target demographic.
They understand pricing
An agent who knows the local market will have the knowledge to pull together an incredibly thorough comparative market analysis (CMA). By providing recent prices for nearby homes very similar to yours, this document is designed to help you make more informed pricing decisions. If you’re a buyer, having an agent who knows local home prices will work to your advantage during negotiations.
They know what buyers want
When an agent prepares your home for the market, they consider your “most likely buyer.” This imaginary person (who represents many) will probably live in your general area—and the professional you work with will know what motivates them. From pricing to staging to marketing and beyond, their strategic plan will be based in part on local knowledge. Of course, they should also understand potential buyers coming from outside (say, Toronto).
They have local connections
Imagine this. Shortly after you’ve listed your home, a pipe breaks. You don’t have a reliable go-to professional. The good news is, a local agent with a strong network should be able to refer you to someone. The same is true if you need top-notch local cleaning, staging, or landscaping services. If you’re buying and need a good real estate lawyer, your agent should be the first person you ask. The point is, living and working in a community gives agents the opportunities to build strong professional networks—which is good for their clients.
They’re available
If you’re a seller and your agent lives in the community, you can expect them to be there whenever you need them. Any professional who offers a high level of service doesn’t make their clients wait long. When Covid-19 isn’t an issue, they’ll jump at the chance to make site visits to homes and meet up with you in person to talk things out. Of course, even in the era of social distancing, your agent should respond to you quickly and keep you in the loop.
Working with a local agent may not seem crucial, but it could actually make the difference between receiving top-tier service and…not. It’s best to keep that in mind when you’re choosing a professional to work with.
Ready to start your buying or selling journey with a local agent? Get in touch to find out if we’ll be a good match!
